Author: Jaime Lyon Cooper

Long gone are the days when all you had to do to sell a house was put a sign in the front yard and an ad in the local paper. In today’s tough real estate market, online marketing and advertising are absolutely essential. Still, you have to do more than put your listing on a … Continued

Even the best of homes typically require quite a bit of work to get them ready to sell. And then if you’re trying to make your house more family friendly, that work usually increases – from more attention to certain aspects of staging to different marketing tactics. Really, though, a lot of it is just … Continued

In today’s market, is it better to sell your house or hold on to it? Home prices are still rising, and buyers can get very low mortgage interest rates, so selling can look pretty attractive. Still, there are numerous other factors that figure into the answer to that question. But if you do decide to … Continued

Selling your house can be stressful enough even when things go well. And when you have to contend with “bad neighbors,” it only gets worse. You’ve invested effort and expense in getting your house looking its absolute best for a quick sale and the best price possible – making repairs, cleaning and decluttering, staging, and … Continued

In real estate, as in any other industry or professional arena, you have the mediocre masses and the few star performers, the cream of the crop. And usually the best people aren’t the best because they were born with special abilities or talents. No, they are successful because they work harder, strive to be the … Continued

So you’ve listed your house and shown it a few times, and now the offers are beginning to roll in. But how do you assess offers and determine the best or right one? Price – the amount of an offer – is not the only (or even the primary) factor involved in choosing the right … Continued